Practical Marketing Research

Practical Marketing Research is a research, insights and analytics textbook for students and a handy<br> reference for practitioners and clients. It is designed to give you access to the essential knowledge<br> and skills needed to: design and execute marketing research projects, analyze the results and<br> communicate the findings using a highly structured, step-by-step methodology illustrated by<br> numerous practical, real-life examples. This book will teach you how to employ the tools and<br> techniques used by marketing research professionals today. Practical Marketing Research is written<br> by three experienced, active marketing researchers. Ken Deal, professor emeritus of marketing at<br> the DeGroote School of Business, Jordan A. Levitin, Senior Vice-President with Illumina Research<br> Partners, and Chuck Chakrapani, president of Leger Analytics and Distinguished Visiting Professor<br> at the Rogers School of Management. Their blend of theoretical expertise and practical knowledge<br> makes this book unique in the field of marketing research.